At Sans-Façon Cosmetiques, we believe that every woman deserves to shine in her natural beauty, without pretense or complexity. It’s in this spirit that we are launching this unique campaign, dedicated entirely to our loyal customers. Six inspiring women, selected from a call for registration, had the opportunity to participate in an exclusive photo shoot in June. Our objective during this shoot was to celebrate these women’s authentic beauty while also highlighting the simple and minimalist values of Sans-Façon.

During this event, each of the participants had the chance to share their experience with our products. We asked them questions about their purchasing habits and beauty care preferences, as well as the obstacles they might have encountered in their quest to find their ideal products. The responses we received reflect the current needs of modern consumers: they are looking for products that are effective, simple and mindful of their skin.

Choices without compromise

The results of our discussion showed a shared desire to find essential products that meet their daily needs without overloading their beauty routines. The participants mentioned that before discovering Sans-Façon, they were often faced with products that were too complex, made up of superfluous ingredients or sometimes too aggressive for their skin. Sans-Façon allowed them to get back to basics with gentle, effective formulas that are suitable for all skin types. This campaign is intended as a true tribute to our customers, who perfectly embody the spirit of our brand: unfussy, natural and confident beauty.

Natural beauty is Sans-Façon

Thanks to this initiative, we hope to be able to further strengthen our bond with you, our precious customers. This photoshoot is a reflection of what Sans-Façon represents: authenticity, simplicity and natural beauty. Discover each of the portraits of these six inspiring women!