HELLOOO GIRLSSS!
I hope you’re all doing amazing! I’m SO happy to be back. It honestly feels like it’s been forever since I last sat down to write a journal. September was a busy one for me — lots of work, and then a full week at school where I took on a pretty intense physical challenge: we climbed a mountain… and the hike took 11 hours and 30 minutes! Yep, you read that right — eleven and a half hours, nine of which were in the rain. I also spent two nights camping — and honestly, that was probably the hardest part for me!
After that, I got the chanc
e to go on a fishing trip for a week. I didn’t catch a salmon (sad face!), but I really got to disconnect and enjoy some quality time. Now I feel rested and ready to welcome fall!
As I mentioned in my last journal, there have been quite a few internal changes lately, but everything’s finally starting to settle down. Just in time too, because we’re heading into our second busiest time of year. After April-May-June, it’s definitely September-October-November that are the craziest months for both companies.
At Womance, it’s total fall madness (hands up if it’s your favorite season too!). The knits are finally back — and we have sooo many gorgeous ones coming in October. We’ve already shared a few sneak peeks on social media, so if you haven’t seen them yet, go check them out!
ALSO! Have you seen our new boutique in Trois-Rivières? I’m OBSESSED! It’s stunning. It’s our brand-new concept, and the next stores (yes, there will be more!) will look just like this one. So many people came during the first month of opening — we even surpassed our sales goals! And the team there… a total dream. Can’t wait to go back :)
On the Sans-Façon side, it’s the CRAZINESS of holiday sets launching in October! You’ll find them on our website, in Womance stores, and even in some pharmacies. The sets are a huge logistical challenge (especially for pharmacies). We start planning about a year in advance — choosing the products, boxes, quantities, etc. We need to make sure the labs have enough raw materials, order the packaging… all that before even knowing how many pharmacies will order! Most of the big orders come from the Metro Group (Jean Coutu), but we can’t wait until their May purchasing fair to start production. Once we receive everything, our warehouse team assembles each box by hand, since the products come from different labs. It’s such a massive team effort that starts waaaay ahead of time. So when you see the gift sets, think of all the amazing people who worked so hard on them. We hope you’ll love them as much as we loved creating them!
And… this month is extra special for Sans-Façon because… we’re celebrating our 4th anniversary on October 10th!
FOUR YEARS ALREADY! It’s such a meaningful date for me because it’s also the day of my grandmother’s funeral. I still remember how torn I felt — heartbroken, yet so excited to launch Sans-Façon. She’s the one who passed down her love for beauty and femininity to me, so I owe her so much. She still inspires me every single day. I often tell myself life chose that exact moment to say goodbye, so I’d always remember her. Same with my grandpa, who passed away the day we moved into our house. I can’t help but think of them during these big milestones, and I find that really beautiful.
To celebrate properly, we’re offering a PROMO WOW. 25% off all regular-priced products from October 10–12, 2025, online only. It doesn’t happen often, so take advantage of it to stock up on your favorites or discover the brand if you haven’t yet!
Here are my must-haves:
If you’re unsure about your shade, you can take our shade quiz HERE or DM us on Instagram with a photo of yourself — we’ll help you find the perfect match!
And before I let you go (I know, I’m chatty!), BIG NEWS: I launched my YouTube channel! I’ve been so excited for this project to finally come to life. Since January 2025, I’ve been dreaming of taking you behind the scenes — showing you how we create our products, our clothes… basically all the parts you never get to see.
The first episode is about clothing design, and the second one dives into cosmetic creation. We’ve already received so much amazing feedback — it truly means the world to me. There’s so much work behind each video, and I can’t wait for you to see what’s next!
Have a wonderful October, my beauties!
– Andréanne Marquis, founder of Sans-Façon Cosmétiques & Womance
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