This journal marks a turning point.

Usually, I talk to you about projects, what we’re building, and what’s on the horizon. This time, I wanted to share what is truly changing. The things that require courage.

I touched on it briefly in the year-end journal, but we are currently navigating a major shift at Womance—and at Sans-Façon. You can feel it everywhere, in every department. It’s exciting, destabilizing… and yes, a little unsettling too.

It’s a pivot filled with change. Some changes we chose, some invited themselves in, and others became necessary to reach the goals I’ve set for myself. I’m using "I" here because, for the first time in about six years, my organizational structure is transforming, leaving me more on my own. I wanted to tell you all about it in this entry, but it would be far too long. I’ll save that for the next one!

In this fully embraced thirst for change, just before the holidays, we opened a position for a Director of Marketing and Business Development. The first thing I told myself: we are going to take all the time we need to recruit. Truly.

At the same time, I had to give myself—mentally—the permission to take that time. Because saying it is one thing; living it is another. The truth is, I can’t do everything. And more importantly, I am not the right resource to properly support the marketing team.

Then, out of nowhere, an idea hit me: the Ferron sisters. Marjolaine and Florence. I slid into their DMs, leaving my ego far behind and speaking with my heart as an entrepreneur: "Girls, I need help. Are you interested?"

To my absolute delight, they gave me a big YES. They have been an invaluable help during this transition and were welcomed by the teams with open arms. It’s a path I would never have considered before, but it arrived like a great, soft veil of comfort. What they are creating with the teams is truly beautiful. I can’t wait for you to see it.

And speaking of change… we are completely changing our drop system.
I’m announcing it officially: the bi-weekly drops are over. D-O-N-E.

I’ve wanted to make this move for a long time, but I kept pushing it off. We’ve operated this way for over two years, and changing it means rethinking a huge part of our business model.

A quick side note.

Over the holidays, I read The Courage to Be Disliked. I devoured it, and I sincerely recommend it. One sentence particularly struck me: when we decide to change nothing under the pretext of what we’ve already experienced, it isn't prudence… it’s a lack of courage.

Ouch.

Realizing that, sometimes, my own standstill came from that place... it shook me. Learning from the past is essential. But stopping yourself from fully living in the present—and the future—because of the past can become a heavy burden.

End of side note.

So, I’ve wanted to end the drops for a while now. We had already dropped the "Lives," a format I loved for nearly two years. At first, it was unique and different. Over time, I found it repetitive. Especially for you, the customers. It feels like so many brands are doing exactly the same thing now.

Anyway. Starting in early March, everything changes.

We’ve been working on this project for months. We’re stressed, yes. But mostly, we are thrilled to present this new way of doing things. I’m embracing this "self-destabilization" with a lot of curiosity.

You’ll start to feel this shift in the styles we create starting with the April newcomers. The thing about clothing retail is that everything happens on a delay. When we decide to change something, the results don’t show up until months later.

We live through it all before you do. The doubts. The adjustments. The excitement mixed with stress.

Now, I just can’t wait for you to step into this with us.

Truly, I’m beyond excited!

— Andréanne Marquis Founder of Sans-Façon Cosmetics & Womance