As part of our campaign celebrating authentic beauty, we present Marie-Claude Larouche. She advocates a thoughtful approach to beauty and is wary of fleeting trends propagated on social media. For her, it's essential to take the time to select quality products that meet your individual needs. Her approach perfectly embodies the values of Sans-Façon, where simplicity and personalized care are at the heart of each choice. We are delighted to see her represent our brand with such discernment and sincerity.

How would you describe your relationship with cosmetics?

My relationship with cosmetics began not so long ago actually. I have always been someone who was super natural. I never liked to put a lot of foundation on my face. Now, I really like to take care of my skin. What I like about Sans-Façon products is that they all blend really seamlessly into my skin, and that's it!

Have you noticed any obstacles in searching for or buying cosmetics?

I am quite present on social networks and I believe that there are far too many product presentations. Influencers test products and then we get influenced, and they are often not necessarily good products. I'm a tester. I really like testing and the internet is always very quick to call me out, so I have tried a lot of products that ended up in the trash. What I realized works for me is really to go back to basics. I don't need to have a lot of products in my kit, just the minimal basics that really make your skin look glow. I won't get called out anymore; I'm really careful!

Is there a makeup trend that you really like at the moment?

I really like having a dewy glow, like a little bit of mermaid makeup. I love a bit of blush and a little highlight on the cheeks. By the way, I love the Sans-Façon blush duo, which I wear every day. The latest trend is to have a deeper glow, like you've spent a long day in the sun, and I really love it! I've also never liked putting stuff on my lips so for me it's just a little lip oil or gloss and I'm good for the day!

What attracted you the most to the Sans-Façon range?

The brand is really attractive. It's very simple! It's beautiful!

What is your favorite product from the Sans-Façon range?

It's really the blush and highlighter duo. For real, I use it every day. It has a super nice effect and it really lasts all day.

Discover now the portrait of Aryane Béland, a customer who also participated in this initiative.